In the past, many years ago, product promotion was taken much more seriously than it is today. In those days, advertising materials were unique and constituted true works of art. The most famous artists of the time not only painted pictures but also designed advertisements for products such as beer, cigarettes, and confectionery. Thanks to this, the products caught your eye, and your hand would reach for your wallet on its own.
Confectionery magnate George Borman, who has many ties to Kharkiv, also paid a great deal of attention to the packaging of his products. Not just a great deal—an enormous amount!
By the way, they say that his cookies and chocolate were the most popular among Kharkiv residents. And indeed, looking at this unique packaging, you just want to try what’s inside)
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